Print Products and Mailer Campaigns
Campaign designs from Real Estate clients served at Heart of Gold Title.
From Idea To Doorstep
I assisted Heart of Gold Title in managing print advertising campaigns, special print product design and collateral design across 15 + real estate accounts.
responsibilities included;
Utilizing Industry Standard Tools and Services
Design and
Website Building
Tools I’d Like
To Use Next
Postcard Mailers
Content, design and campaign management by Jared Marrero
Content, design and campaign management by Jared Marrero
Open House Collatoral
Columbus Sports Magnet
A magnet designed to resemble a Columbus cultural icon. A website designed in Canva allowed for increased engagement from those who scan the rear facing QR code.
Halloween Bracelet Mailer
A bracelet was included in a Halloween farming campaign sent by one of our partner realtors. This campaign resulted in almost 5X more scans than Tracy’s monthly average.
Emily Event Cards
Emily Event Cards
Realtor Event Cards
One of our Realtor partners required an event handout at her annual meetups. We designed the handout as a card that could be delivered to her fellow attendees, and updated this card regularly for her continued use.
Neighbor Campaigns
A series of campaigns specifically targeting properties in close proximity to a recently listed home, soliciting current owners with considerable equity in their home.
Social Content for Agent Partners
In addition to regularly scheduled, measured campaigns, I led content creation for partner social content that related to newly listed or sold properties. Much of this work remains private, but these examples provide a good sample of this work. Audio editing, Eleven Labs narration editing, and video editing by Jared Marrero, stock imagery by Envato.
Great Design At A Moments Notice
While managing print projects and campaigns at Heart of Gold, I worked hand in hand with clients and print offices across central Ohio with tight deadlines for project completion.
The high pressure environment made clear the importance of building a systematic design and printing process which resulted in quality assets whenever they were requested.
Examine some of the lessons I’ve learned and important tips for building an efficient and effective print marketing program.
Demographic Analysis
Utilizing a property analytics tool, Propstream, I helped realtors target communities and areas of Ohio that would be most responsive to their respective campaign or mailer. We also assisted realtors in analyzing campaign results through services like Bitly which tracked dynamic QR scans to show realtors what content and demographics received the most activity, helping them improve their messaging over time.
Start with the basics
A library of functional templates, with exact design specifications. Partner with a nearby or online printer to setup automatic ordering. Ensure new order data is sent in the most efficient way.
Tips From Branding & Marketing Consulting
While managing and coordinating print marketing services at Heart of Gold, I worked closely with each client account to ensure brand requirements were clearly communicated and respected during the course of their campaign.
Often times, real estate agents would require assistance in simplifying their message or improving the clarity of their visual brand in print marketing campaigns. I also advised
realtors on best practices for regulatory adherence, copyright law and managing a simple yet functional marketing funnel.
100+ Campaigns Executed In Less Than A Year
Never The Same Campaign
One of my favorite aspects of managing Heart of Gold’s print marketing program was the variance in campaign types, branding style, copy-writing tone and demographic targeting.
I enjoyed the challenge of organizing a system that accounted for differences in agent brands and marketing strategies.
