3X participation in a digital event for charity
Helping Heart of Gold double their digital event attendance in a year and working with a local non-profit to benefit a great cause.
Utilizing Industry Standard Tools
Design and
Website Building
Tools I’d Like
To Use Next
2023
2025
March Madness Event
with assistance from ownership responsibilities included:
Heart of Gold Title utilized March Madness as a regular opportunity to expand their social reach and meet new realtors. Ownership requested an increase in participants through well timed social media campaigns, email campaigns, and print campaigns at a low cost.
My work also included creating an automated system to process new March Madness entries, track team scores throughout the tournament and promote the event through a branded landing page and sign up form.
Logo by Jared Marrero
Improving Event Statistics and Net Positive Effects
Include Realtor Partners
Improve Social Content
A Clear Process To Sign Up
Automated Messaging
Auto Payment & Receipts
Combining Simple Services for Low Cost Events
Efficient Content Pipelines
with help from AI & Stock
Easy sign up & automated
back end with receipts
Automated Email and SMS
campaigns for participants
Cost Effective Social Ads with
Adobe & Meta business suite
Print Marketing Assets and
Advanced Tracking with Bitly
Analyzing campaign success
within Zoho and Meta suite
Announcement Video
Video production and campaign execution by Jared Marrero, some stock imagery
Unlike the previous year’s tournament, an announcement video for the launch of the March Madness event was created in house. Utilizing video instead of static image posts can improve social engagement by 100% (Sprout Social)
Total Production Time: 40 hours
Organic Facebook Performance
Video and sound editing by Jared Marrero
Content Conversion
All content converted to a story or square post optimized for Instagram. Utilizing stories instead of timeline videos can result in over three times more engagement than a normal photo post. (Sprout Social)
Owner Solicitation
Video production and campaign execution by Jared Marrero, some stock imagery
Including small business owners in social content provides an obvious boost to organic engagement due to recognition. Adding a touch of parody to our content provided both a fun advertisement for non-followers and bit of entertainment for existing followers.
Total Production Time: 40 hours
Eleven Labs
I used Eleven Labs to create several narrator voices throughout the course of the campaign, reducing time to create new content and tailor it towards the platform it is distributed to.
Video in Emails
With the help of Zoho Campaigns, we easily added video content to Heart of Gold’s network. We also hid the video from users based on their most recent activity in our CRM.
Paid Ad Results
Content used in Meta campaigns on Facebook and Instagram. Data was saved, analyzed and improvements for 2026 noted thoroughly.
Site design, copy writing, and hero video by Jared Marrero
Landing Page and Sign up Form
A new domain was registered and a simple landing page was created with Carrd.co. Unlike past March Madness events, the landing page exists as the central hub of the digital event.
Here, users gain more information about the event, sign up to participate and receive automatic updates throughout.
Patches of Light provided existing content with permission for unconditional use. Assets were edited and included. Event sign up form built with Zoho forms and performed automated tasks after a new form was completed and submitted:
Send internal email to event managers.
Email new participants a PDF guide to the event and the event rules.
Email new participants an automated receipt and a message from Patches of Light.
Event Posters
32 total scans
10 New Participants
Posters designed with Bitly QR codes and tracked to each display in our local community. After the event, Heart of Gold Title has obtained the data needed to optimize their print marketing efforts next year,
Poster were also dispersed to sponsors in order to utilize our local real estate network for good.
Designed by Jared Marrero, printed by Dublin Fedex.
Sponsor Content
Led direction, production and delivery of sponsor content in coordination with sponsor marketing teams.
Email Campaigns
Campaigns distributed to split lists pulled from Heart of Gold’s existing database. Deliver-ability depended on current lead status in the CRM, which also dictated the content sent to the recipient. CTA funneled all recipients to the event landing page explaining the event in detail.
Campaigns distributed to split lists pulled from Heart of Gold’s existing database. Deliver-ability depended on current lead status in the CRM, which also dictated the content sent to the recipient. CTA
Text Campaigns
SMS campaigns were used sparingly and only when participants elected to receive texts at signups. Several automated messages were successfully triggered before and after the event, contributing to overall campaign engagement and brand exposure.
Ten Clicks To A Bracket
With the help of Zoho Campaigns, Carrd and Stripe, Heart of Gold used an automated process to collect customer data, enable secure online checkout, deliver personalized receipts, and celebrate our participants.
This checkout process allowed for minimal human input, freeing resources for content creation and other event tasks. Most importantly, the templates created in this event can be optimized year over year for sign ups.
Making It Simple
Directions for joining the bracket group and participating in the event were delivered straight to participant inboxes in the form of a PDF, keeping email content to a minimum while ensuring participants were informed.
Event Content and Conclusion
full Video production, video editing and campaign management by Jared Marrero
Content created during the course of the campaign and summary content delivered by inbox to all participants. Automated email and SMS content directed to the correct winner and losers with easy directions for both claiming this years prizes and signing up for a reminder for the 2026 bracket challenge.
Visit this event's conclusion website here. Website designed and launched via Carrrd.co.
Event participation saw an increase of over 200% from the last March Madness event and garnered over 5,000 combined unique views across event content, with most viewers originating from non-follower accounts on both Facebook and Instagram, compounding social growth and brand exposure. Examine some of the aspects of the campaign which led to this increase:
Event Results
